Label Hjem is an exploration into regenerating the existing.

 

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Founded in 2022 by designer Rachel Jefferson, Label Hjem is a future-focussed clothing label carving out a new space for reinvented textiles through creative application.

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The concept for each and every collection is a simple one: to celebrate the value and beauty in discarded clothes. Starting at the end of a garment's lifespan, Label Hjem sources directly from material waste systems; capturing post-consumer garments and reconsidering their value opens opportunity to extend their use-by date and redefine their journey.

 

 

 

SOURCING

 

Partnering with some of Europe's leading collectors, sorters and recyclers, Label Hjem is tapping into an incredible supply of existing textiles; growing a network of industry experts, challenging the status quo and demonstrating alternative manufacturing structures.

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THE NAME?

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A nod to founder Rachel's Northumbrian heritage, the colloquial term 'Hjem' (pronounced 'yem'), meaning 'home' is interpreted as an opportunity to refocus thinking surrounding our identity and habitat.

 

Firstly, at micro level in how we clothe our bodies, curate our living spaces, local environment, then panning out to the wider global ecosystems which considers social and ecological aspects.