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(meaning) : to alter the form or qualities to give a new orientation.
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Collection 3.0 : Ready to ship
The concept for each collection is a simple one: to celebrate the value and beauty in discarded clothing, reconsidering their determination as 'purposeless' by extending their use-by date and redefining their journey.
Starting at the end of a garment's lifespan, Label Hjem intercept at a key point of the UK's recycling system: tapping into our incredible supply of existing textiles and utilising these materials whilst still salvagable.
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